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Content Writer/Marketer

Education

Graduation

Experience

5+ Years

Total Openings

2 New Openings

Location

Mohali

Job Description

We are looking for a strategic Content Marketer who goes beyond writing and focuses on building high-impact content that drives demand, strengthens positioning, and supports revenue growth. This role requires someone who understands the end-to-end content lifecycle—from ideation and creation to distribution and performance tracking. The ideal candidate can create content that ranks, converts, and differentiates, while aligning closely with business goals and target audiences.

Key Responsibilities

Develop and execute content strategies aligned with demand generation and thought leadership goals
Create high-quality content across formats, including: Blogs, landing pages, case studies, and whitepapers, LinkedIn thought leadership content, Sales enablement assets (pitch decks, solution briefs)
Build content for webinars, events, and integrated campaign themes
Translate complex services into clear, compelling value propositions
Align content with ICPs, buyer journeys, and customer pain points
Optimize content for SEO, search intent, and discoverability across platforms
Drive content distribution across organic and inbound channels
Continuously improve content performance using data and insights

Requirements

Strong experience in B2B content marketing (IT services / SaaS preferred)
Proven ability to create content for: Salesforce services, Microsoft ecosystem, ERP solutions, Mobile app development, Digital engineering and analytics solutions
Deep understanding of demand generation content vs. brand content
Strong knowledge of SEO, content ranking, and search intent optimization
Familiarity with LLM-driven search and content optimization trends
Ability to build strong positioning, messaging, and differentiation
Strong grasp of ICP mapping, pain points, and solution storytelling
KPIs (Success Metrics): Growth in content-driven inbound traffic and engagement, Contribution to lead generation and sales pipeline, Content ranking and visibility (SEO / discoverability), Performance of thought leadership content, Effectiveness of sales enablement assets
What We’re Looking For: A content marketer, not just a writer, Someone who thinks in terms of business impact, not just content output, Strong ability to connect content with revenue outcomes, A strategic thinker who can build differentiation and positioning, Someone who understands how to create content that stands out and performs
Maintain records of the conversations with the customer and analyze the data.
Handling customer queries on Chat and E-mails.

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Let’s Create Together

Work with us

SourceMash Technologies is a leading solution provider for internet-based applications and product development since 2008. Be a part of our company that is facilitated by highly skilled professionals dedicated to providing total IT solutions under one roof. We offer remarkable services in the areas of Software Development, Quality Assurance, and Support.

Welcome Kit

An employee welcome kit, like Custom Notepad, T-Shirt, Water Bottle etc., is also included in employee welcome packages onboard.

Medical Insurance

SourceMash Technologies offers the best employee health insurance benefit to their employee's family members under the same policy.

Paid Leaves

Annual leaves are paid at the payment rate in the working period before the leave, and no untaken leaves can be considered part of the mandatory notice periods.