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B2B Lead Generation Executive

Education

Graduation

Experience

2–4 Years

Total Openings

2 New Openings

Location

Mohali

Job Description

The B2B Lead Generation Executive is responsible for executing outbound sales activities and generating qualified meetings through cold emails, cold calling, and LinkedIn outreach. This role directly contributes to pipeline creation and early‑stage lead conversion.

Key Responsibilities

Execute daily outbound activities including: Cold email sequences Cold calling LinkedIn connection requests and follow‑ups
Source and qualify decision‑makers using B2B databases, LinkedIn and other platforms.
Personalize outreach messaging based on role, industry, and client offerings
Conduct initial discovery and qualification calls
Handle objections and nurture leads toward meeting/demo booking
Maintain accurate CRM updates with call notes and lead status
Collaborate with Lead Generation Manager for feedback and optimization

Requirements

2–4 years of experience in B2B lead generation / outbound sales / SDR roles
Strong cold calling experience (domestic or international)
Excellent written and verbal communication skills
Hands‑on experience with Seamless or similar B2B tools
Ability to speak confidently with CXOs, VPs, and decision‑makers
Familiarity with lead conversion metrics and CRM workflows
Maintain records of the conversations with the customer and analyze the data.
Handling customer queries on Chat and E-mails.

Career

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Let’s Create Together

Work with us

SourceMash Technologies is a leading solution provider for internet-based applications and product development since 2008. Be a part of our company that is facilitated by highly skilled professionals dedicated to providing total IT solutions under one roof. We offer remarkable services in the areas of Software Development, Quality Assurance, and Support.

Welcome Kit

An employee welcome kit, like Custom Notepad, T-Shirt, Water Bottle etc., is also included in employee welcome packages onboard.

Medical Insurance

SourceMash Technologies offers the best employee health insurance benefit to their employee's family members under the same policy.

Paid Leaves

Annual leaves are paid at the payment rate in the working period before the leave, and no untaken leaves can be considered part of the mandatory notice periods.