The Joint Venture blends strong technology solutions and effective customer journey focused analytical insights & marketing strategies to improve brands ROI

eCommerce and Digital Marketing more than ever have a deep focus on the Customer Journey. In a collaboration, Atlanta-based 427 Insights and India based SourceMash Technologies will help brands do just that in the highly competitive digital commerce of brands selling and marketing in global markets.

Announcing the move, 427 Insights Founder Steve Guillemette described the joint venture as “a powerful and will help elevate brand performance.

“Our proprietary audit and analytical platforms, Digital Ecosphere and Disruptive Genius, provide an effective modern approach to drive out multi-channel digital go-to-market strategies rooted in critical consumer and customer data from multiple sources, including DTC, B2B and B2C platforms as well as all social, blogs, reviews and customer Q&A data. Adding SourceMash Technologies expertise to the mix will enable a more full-service solution, offering a very large global strong talented team of expertise in digital development and engineering.”

Guncha Pental, SourceMash Technologies CEO, added:

“Digital and Ecommerce agencies like ours with heavy technology solutions have known for a while that data and key expertise in digital business strategy are key in delivering effectiveness for brands on a global scale. The challenge has been to make the data and strategies actionable and future proof. We are looking forward to working with 427 Insights to deliver the added value needed to bring more robust data-backed strategies and insights as we partner to help brand clients be successful in eCommerce.”

About 427 Insights

427 Insights is a globally-focused, multi-channel agency of digital commerce, content optimization and data analytics experts. Based in Atlanta, 427 Insights elevates brands with a proprietary suite of three modern platform solutions that provide a laser focus on digital customer/user experience journeys to improve conversion and increase sales. Their passion is providing strategic, modern approach’s to digital transformation that enables brands to adapt to the changing ways customers shop online. They focus on using data points to audit brands’ digital commerce footprints, bring critical insights to brand, creative and marketing strategies, and support activation by providing the resources needed to optimize and improve. 427 Insights delivers the rocket fuel to enhance a brand or creative agency’s traditional approach.

About SourceMash Technologies

SourceMash Technologies is a global business and technology services provider that offers end-to-end solutions on omnichannel commerce, business intelligence, CRM, ERPs, IoT, and many other platforms. SourceMash Technologies partners with their customers to build their brand while digitally transforming their business to meet consumers’ needs. Their passion for solving business gaps and helping businesses accomplish their goals is what keeps them up at night. SourceMash Technologies help you think about your business in a whole new way, bringing a fresh perspective to long-standing challenges and helping you envision – and achieve – a future with unlimited possibilities. Their digital business transformation services and solutions will help customers streamline and integrate the development process for all departments, including customer engagement, sales and marketing or performance optimization.