Gracobaby Canada

Intro of the Brand

Graco® voted Canada's most trusted baby gear brand *and for over 60 years, we've helped parents with thoughtful, practical and dependable baby products.

Live website
  • Type of project

    Marketing, Branding, eCommerce

    Type of project

    Marketing, Branding, eCommerce

  • Engagement

    21 September, 2020

    Engagement

    21 September, 2020

  • Client Name

    Newell

    Client Name

    Newell

Services We Offered

ADA Compilance

Quality Control

Salesforce Commerce

Goal

Goal

To complete migration of gracobaby.ca from the legacy platform WCS to Salesforce Commerce Cloud (SFCC) and redesign the site to be responsive and similar to gracobaby.com in English and French. In addition, overall project goals are to:

  • Enable same core codebase for all sites
  • Promote code reusability
  • Style and functional inheriting with the ability to overwrite at locale level
  • Migrate content and product catalogs “as-is”
  • Decrease overall development time
  • Enable team collaboration without significant interruptions or brand team involvement
  • Merge into Program Odyssey when time is right
  • Ensure the site is ADA compliant and accessible to all the users.

Challenge

Challenge

Gracobaby.ca was one of the many sites running on existing platform that are either end of life or will be end of life in 2021. Due to this risk, the Digital Technology team came to SourceMash asking what would it take to migrate these sites onto Salesforce Commerce using SFRA.

Solution

Solution

SourceMash migrated the original website with all digital content as-is on to SFCC platform using StoreFront Reference Architecture (SFRA). The websites set on Salesforce Cloud promotes code reusability and significantly reduces time of development.