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Lead Generation Lead/ Outbound Lead

Career

Education

Graduation

Experience

5–8+ Years

Total Openings

1 New Opening

Location

Mohali

Job Description

We are hiring a Lead Generation Lead to own and manage our B2B outbound lead generation function. This role will be responsible for strategy, execution oversight, team management, and client communication across email marketing, cold calling, and LinkedIn outreach channels.

Key Responsibilities

Own and define end‑to‑end outbound lead generation strategy

Plan and oversee cold email campaigns, cold calling efforts, and LinkedIn messaging

Define ICP, buyer personas, messaging frameworks, and outreach cadences

Handle client communication, performance reviews, and conversion reporting

Track funnel KPIs: lead volume, reply rate, call connect rate, meetings booked, conversions

Review call recordings, email drafts, and LinkedIn messages for quality and improvement

Mentor and manage team.

Ensure smooth handoff of qualified leads (SQLs) to Sales/Account teams

Maintain CRM discipline and data compliance standards

Requirements

  • 5–8+ years in B2B Lead Generation / Outbound Sales / SDR leadership
  • Strong experience with Seamless, Apollo, ZoomInfo, Lusha, LinkedIn Sales Navigator
  • Proven hands‑on experience with emails, cold calls, and LinkedIn outreach
  • Excellent client‑facing and stakeholder communication skills
  • Strong conversion, analytics, and reporting mindset
  • Experience working with CRM systems (Salesforce, HubSpot, Zoho)
  • Maintain records of the conversations with the customer and analyze the data.
  • Handling customer queries on Chat and E-mails.
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Work with us

SourceMash Technologies is a leading solution provider for internet-based applications and product development since 2008. Be a part of our company that is facilitated by highly skilled professionals dedicated to providing total IT solutions under one roof. We offer remarkable services in the areas of Software Development, Quality Assurance, and Support.

Welcome Kit

An employee welcome kit, like Custom Notepad, T-Shirt, Water Bottle etc., is also included in employee welcome packages onboard.

Medical Insurance

SourceMash Technologies offers the best employee health insurance benefit to their employee's family members under the same policy.

Paid Leaves

Annual leaves are paid at the payment rate in the working period before the leave, and no untaken leaves can be considered part of the mandatory notice periods.

Locations

MOHALI - HQ MOHALI - HQ

F-384, Sector 91 Phase 8-B, Industrial Area Mohali, Punjab 160055, India Tel: +91 9115 592606

BANGKOK BANGKOK

159/37 Sermmit Tower Sukhumvit Soi 21, Suite 2301 Wattana, Bangkok 10110, Thailand Tel: +66 2180-6103

TORONTO TORONTO

88 Queens Quay West RBC Waterpark, Suite# 2500 Toronto, Ontario M5J 0B8, Canada Tel: +1 888-503-1676

ATLANTA ATLANTA

235 Peachtree Street NE, Suite 400 Atlanta, Georgia 30303, USA Tel: +1 888-503-1676

BENGALURU BENGALURU

Block B, Bridge Tech Park, No. 134/1 & 134/2 Pattandur Agrahara, Whitefield Post, Bengaluru 560066, India Tel: +91 9115 592606