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Content Writer/Marketer

Career

Education

Graduation

Experience

5+ Years

Total Openings

1

Location

Mohali

Job Description

We are looking for a strategic Content Marketer who goes beyond writing and focuses on building high-impact content that drives demand, strengthens positioning, and supports revenue growth. This role requires someone who understands the full content lifecycle—from ideation to distribution to performance. The ideal candidate can create content that ranks, converts, and differentiates, while aligning closely with business goals and target audiences.

Key Responsibilities

Strong experience in B2B content marketing (IT services / SaaS preferred)

Deep understanding of demand generation content vs brand content

Deep understanding of demand generation content vs brand content

Understanding of LLM-driven content discovery and optimization trends

Ability to build positioning, messaging, and differentiation

Strong grasp of ICP mapping, pain points, and solution storytelling

Requirements

  • Develop and execute content strategies aligned with demand generation and thought leadership goals
  • Build content for webinars, events, and campaign themes
  • Translate complex services into clear, compelling value propositions
  • Align content with ICPs, buyer journeys, and pain points
  • Optimize content for SEO, search intent, and discoverability across platforms
  • Drive content distribution across organic and inbound channels
  • Maintain records of the conversations with the customer and analyze the data.
  • Handling customer queries on Chat and E-mails.
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Work with us

SourceMash Technologies is a leading solution provider for internet-based applications and product development since 2008. Be a part of our company that is facilitated by highly skilled professionals dedicated to providing total IT solutions under one roof. We offer remarkable services in the areas of Software Development, Quality Assurance, and Support.

Welcome Kit

An employee welcome kit, like Custom Notepad, T-Shirt, Water Bottle etc., is also included in employee welcome packages onboard.

Medical Insurance

SourceMash Technologies offers the best employee health insurance benefit to their employee's family members under the same policy.

Paid Leaves

Annual leaves are paid at the payment rate in the working period before the leave, and no untaken leaves can be considered part of the mandatory notice periods.

Locations

MOHALI - HQ MOHALI - HQ

F-384, Sector 91 Phase 8-B, Industrial Area Mohali, Punjab 160055, India Tel: +91 9115 592606

BANGKOK BANGKOK

159/37 Sermmit Tower Sukhumvit Soi 21, Suite 2301 Wattana, Bangkok 10110, Thailand Tel: +66 2180-6103

TORONTO TORONTO

88 Queens Quay West RBC Waterpark, Suite# 2500 Toronto, Ontario M5J 0B8, Canada Tel: +1 888-503-1676

NEW YORK NEW YORK

1441 Broadway Suite 6084 New York City, New York 10018, USA Tel: +1 888-503-1676

BENGALURU BENGALURU

Block B, Bridge Tech Park, No. 134/1 & 134/2 Pattandur Agrahara, Whitefield Post, Bengaluru 560066, India Tel: +91 9115 592606