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B2B Lead Generation Executive

Career

Education

Graduation

Experience

2–4 Years

Total Openings

2 New Openings

Location

Mohali

Job Description

The B2B Lead Generation Executive is responsible for executing outbound sales activities and generating qualified meetings through cold emails, cold calling, and LinkedIn outreach. This role directly contributes to pipeline creation and early‑stage lead conversion.

Key Responsibilities

Execute daily outbound activities including: Cold email sequences Cold calling LinkedIn connection requests and follow‑ups

Source and qualify decision‑makers using B2B databases, LinkedIn and other platforms.

Personalize outreach messaging based on role, industry, and client offerings

Conduct initial discovery and qualification calls

Handle objections and nurture leads toward meeting/demo booking

Maintain accurate CRM updates with call notes and lead status

Collaborate with Lead Generation Manager for feedback and optimization

Requirements

  • 2–4 years of experience in B2B lead generation / outbound sales / SDR roles
  • Strong cold calling experience (domestic or international)
  • Excellent written and verbal communication skills
  • Hands‑on experience with Seamless or similar B2B tools
  • Ability to speak confidently with CXOs, VPs, and decision‑makers
  • Familiarity with lead conversion metrics and CRM workflows
  • Maintain records of the conversations with the customer and analyze the data.
  • Handling customer queries on Chat and E-mails.
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Work with us

SourceMash Technologies is a leading solution provider for internet-based applications and product development since 2008. Be a part of our company that is facilitated by highly skilled professionals dedicated to providing total IT solutions under one roof. We offer remarkable services in the areas of Software Development, Quality Assurance, and Support.

Welcome Kit

An employee welcome kit, like Custom Notepad, T-Shirt, Water Bottle etc., is also included in employee welcome packages onboard.

Medical Insurance

SourceMash Technologies offers the best employee health insurance benefit to their employee's family members under the same policy.

Paid Leaves

Annual leaves are paid at the payment rate in the working period before the leave, and no untaken leaves can be considered part of the mandatory notice periods.

Locations

MOHALI - HQ MOHALI - HQ

F-384, Sector 91 Phase 8-B, Industrial Area Mohali, Punjab 160055, India Tel: +91 9115 592606

BANGKOK BANGKOK

159/37 Sermmit Tower Sukhumvit Soi 21, Suite 2301 Wattana, Bangkok 10110, Thailand Tel: +66 2180-6103

TORONTO TORONTO

88 Queens Quay West RBC Waterpark, Suite# 2500 Toronto, Ontario M5J 0B8, Canada Tel: +1 888-503-1676

ATLANTA ATLANTA

235 Peachtree Street NE, Suite 400 Atlanta, Georgia 30303, USA Tel: +1 888-503-1676

BENGALURU BENGALURU

Block B, Bridge Tech Park, No. 134/1 & 134/2 Pattandur Agrahara, Whitefield Post, Bengaluru 560066, India Tel: +91 9115 592606